Let’s face it
Facebook and social media in general isn’t going anywhere for a while. We all use it almost everyday, but more importantly- our potential customers use it too. And A LOT. And what better place than to be in front of your ideal customer everyday, then on Facebook.
So, if you’re not using Facebook to generate new business, let us lay out why you should.
1. Your potential clients are always on Facebook
80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. You can measure Facebook advertising
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.
3. You can re-target your website visitors with Facebook Ads
Why let those visits go to waste? With certain Facebook Ad features, you can collect pixel data from your website visitors, and create custom ads just for them. This means, if someone hasn’t purchased, left an empty cart, or were even considering buying your service, that you can send them a special offer through Facebook which will double your chances of having them as customers.
4. Facebook Advertising can help you rank higher in Google
We all know what SEO is, and that it can help our businesses tremendously. 95% of internet users are using Google daily, and being in the top search results can greatly impact your ability to get new business. And Facebook Ads can help this. Social rankings are key to this, and through Facebook ads, you can get more likes, shares, and engagement on your business’s social media posts through features such as “Boost”.
5. Your competitors are using Facebook advertising
If your competitors are using Facebook advertising, then you can guarantee that you’re losing out on revenue and repeat clients. Our modern business arena is a constantly evolving landscape, and the one’s who capitalize on trends will always be at the top. Aside from being next to your competition in the Newsfeed, you can even capitalize on their networks if you play your cards right.
Convinced yet? Great, but now it’s time to start advertising on Facebook. Whether you need to hire out or learn it yourself, there are plenty of resources on the internet to get you started. Just a simple Google search and a plan of action could start generating you way more business than you’ve ever thought.
Note: There’s no need to start with a large budget of several thousands.In fact, it’s better to start out small and then scale up. If you’re subscribed to our e-mail list, we recommend keeping an eye out for our future articles on digital marketing
Thanks for reading!